Download Prada Shopping App
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Since 1913 Prada has been synonymous with avant-garde style.
His intellectual universe unites concept, structure and image, through codes that go beyond trends. Her fashion transcends the product: it is the translation of the conceptual into a universe that becomes a point of reference for those who love to experiment, challenging conventions.With its innovative approach, which draws inspiration from an unconventional observation of society, Prada develops languages that go beyond trends. Style statements that arise from a passionate investigation even of areas apparently far from fashion, such as art, cinema and photography, and result in creations that reinterpret reality starting from unprecedented points of view.
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